PARAGON
PARAGON
Paragon's Private Launch System replaces the standard luxury listing playbook with an engineered, transparent, founder-led campaign — built around your specific home, your specific buyer, and your specific timing.
Every Paragon engagement runs through the same architecture. Sellers see the brief in writing before they sign — including the buyer-segment thesis, the channels, and the reporting cadence.
I
We map the demand landscape before any creative work begins.
II
We write the launch brief sellers see before they sign.
III
Cinematic creative built against the brief, not pulled from a template.
IV
We reach the channels the buyer profile actually uses.
V
Transparent reporting with explicit recommendations, not vague reassurance.
A redacted, honestly-labeled 10-page Sample Private Launch Brief is available now. No vague “world-class marketing” promises — see the brief, the channels, and the reporting cadence in writing before deciding whether to proceed.
Sample Brief · PDF, 10 pages · Illustrative property
Listing-side compensation in Texas remains negotiable between the seller and the listing brokerage and is set in the listing agreement before a property goes live, per the August 2024 NAR settlement. Whether the seller offers compensation to a buyer’s agent — and how much — is now a separate negotiation handled at offer time rather than published in the MLS. Paragon documents both decisions in writing before any marketing begins.
Every Paragon listing receives professional photography, drone and tour video where applicable, written narrative copy, MLS distribution across the Austin Board of Realtors and ACTRIS, syndication to Zillow, Realtor.com, Homes.com, and luxury portals, plus targeted private-client outreach. Marketing scope and any seller-funded enhancements (staging, video, print) are documented line-by-line in the listing agreement before launch.
Paragon prepares a written comparative market analysis (CMA) using closed sales from the prior 90 to 180 days, active competing inventory, pending sales not yet closed, and adjustments for condition, lot, view, and finish level. Public assessor data from the relevant county appraisal district provides additional context. The CMA is a pricing recommendation and analysis, not a guarantee of sale price or timing.
Days on market in the Austin MSA varies materially by price band, season, and submarket. The Austin Board of Realtors publishes monthly market statistics that report current median days on market by area. Paragon shares the current ABoR figures for the seller’s specific submarket during the listing consultation rather than quoting a general average that may be stale.
Yes. Paragon offers seller-elected pre-MLS marketing — Coming Soon, Office Exclusive, and quiet private-client outreach — when the seller's circumstances warrant discretion. Texas requires written seller authorization before a property is marketed off-MLS, and the implications for fair-housing exposure and pricing data are reviewed with the seller before the listing agreement is signed.
Paragon coordinates the entire transaction from acceptance to closing: option period, inspections, appraisal scheduling, title commitment review, survey, lender milestones, and the final walk-through. The closing itself is conducted by a Texas title company. Joseph and Karen Richards (TREC Broker #508111) review the contract and any amendments at each material step.
The first conversation is private and informal. Tell us about your home and your timeline — we will share the positioning thesis we would build for it before either side decides whether to proceed.